Hi, my name is Gabriela Marino.
Born and raised in São Paulo, Brazil, I have always had
the ambition to live and work abroad. Fast forward, I have
been lucky to call Los Angeles home for the past 9 years,
where I’ve had the opportunity to work on the most iconic
campaigns in my career.
I have over 15 years of experience in ad agency, leading
global brands. My career has been largely focused on
shaping and elevating sports and cultural brands which
gave me a unique view of the impact advertising can have
in the world.
I believe in the power of diversity, that multicultural
teams can bring a authentic perspective and vision
to brand strategies. That belief has allowed me to
suceed in Global, Regional and Local leadership roles.
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EXPERIENCE_
TBWACHIATDAY - Los Angeles - CURRENTLY
Sr. Brand Director (Gatorade, Adidas and New Business)
January 2020 - Present Global Management Supervisor (Gatorade) January 2018 - January 2020 Global Brand Manager (Gatorade) January 2016 - February 2018
• Brand and Business lead for Global and National advertising campaigns with iconic athletes such as Serena Williams, Michael Jordan and Lionel Messi. Also soccer clubs and leagues, including FC Barcelona, Manchester City, Arsenal, UEFA Champions League.
• Lead major sporting events campaigns including 2014 and 2018 FIFA World Cup • Support agency growth through prospecting and new business pitches and organic growth amongst existing clients. • Supervision of the local offices in APAC and LATAM including 5+ international TBWA offices.
Brand Manager (Airbnb) January 2015 - February 2016
• Part of the first team to work on the Airbnb account at TBWA ChiatDay.
• Led iconic campaigns, from the breakthrough launch in Cuba – the first American company to open business in Cuba after the lift of the embargo - to its first truly global initiative, the launch of the “Live There” platform.
• Responsible for managing the Airbnb regional offices in Europe and APAC to ensure brand growth, communication consistency, and alignment with the brand essence Globally.
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LEW’LARA/TBWA - São Paulo
Account Supervisor February 2010 - December 2014 Clients: Gatorade, Mars, Glaxo Smith Kline, Shell, Sāo Paulo Tourism Authority, Omit (health insurance), Childhood (NGO), Aruba Tourism Authority.
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PUBLICIS BRASIL - São Paulo
Account Executive September 2007 - December 2008 Client: Procter & Gamble
ACHIEVEMENTS_
CANNES LIONS
ONE SHOW
CLIO AWARDS
CLIO SPORTS
ANDY
YOUTUBE BEST AD OF THE YEAR
CAMPAIGN US INCLUSIVE & CREATIVE